Cachaça: A Brazilian expertise!


The „cachaça” has its origins back in the time when Brazil was just a Portuguese colony and had its slaves to produce the sugar. There is a “legend” that say that the cachaça was accidently produced because the slaves were tired of stirring the sugar cane “syrup” and then turned into alcohol, the well know nowadays “cachaça”.

Nowadays, the cachaça it’s a part of the “Brazilian soul” and it’s very admired not only by its compatriots but all over the world, being considered the “National beverage”. It is such a cultural phenomenon that there are around 100 different terms to refer to it in the Portuguese language.


The cachaça is the 3rd most drank distilled alcohol in the whole world, falling behind of Vodka and Soju (a Korean drink consumed in all Asia). In Brazil, we have 30.000 cachaça producers, Sao Paulo is the biggest producer of “industrial cachaça” and Minas Gerais of “Craft Cachaça”.

By definition, Cachaça is a Sugar Cane Spirit that has an alcoholic strength between 38% and 48%. It can be classified as “White Cachaça”, when its bottled right after its production, or “Aged Cachaça” with its colour and taste modified by its storage in wood barrels.  When the “Aged Cachaça” is stored for more than 3 years it is classified as Premium.


The cachaça production has a large contribution to the Brazilian economy. The Country has a capacity of production of 1,2 billion of litters per year, with more than 40.000 producers and 4.000 different brands. The “Cachaça industry” generates more than more than 600.000 jobs. Despite this large numbers, less than 1% of the production is exported.

In Germany, the largest form of consumption of cachaça is as a raw material for Caipirinha (another Brazilian cultural export). The international success of Cachaça abroad together with better producing conditions is helping the drink to conquer new and demanding consumers inside Brazil- before only consumed by the classes C and D, now is being more and more consumed by people from classes A and B, that used to consume more Whisky and Vodka.


Pure in a shot, with flavours (like lemon and honey) or mixed with fruits and sugar, cachaça is a success wherever it goes. It is a symbol of the Brazilian culture and has a large role in its economy.

In Brazil you can visit bars only to try different types and flavours of Cachaça, here we give you some tips 😉

Salvador: “O Cravinho”

1ª Travessa 15 de Novembro 3 | Pelourinho, Salvador, Estado de Bahía 40750-102, Brasil


Sao Paulo:“Agua Doce Cachaçaria”

Avenida Macuco, 655, Indianapolis

(11) 5056-1615


Rio de janeiro: “Academia da Cachaça”

Avenida Armando Lombardi, 800, loja 65 L (Condado de Cascais), Barra, tel. 2492-1159


Here some economic data about the Cachaça:

  • Germany is the biggest Importer of Cachaça – Almost 1/3 of the international Demand


  • Germany imported in 2016 : 2.156.632 litter of cachaça


  • In a drink consumption survey, the Caipirinha only loses for “Hugo” as the most consumed drink. Hugo Consumption: 21% ; Caipirinha Consumption: 15%



Perola Oliveira








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